ALL-STAR CLIENTS INCLUDE
Every new product needs product-market fit.
Discovery
Understand a client's (or potential client's) areas of highest pain and frustration. These spaces are fertile ground for new products.
Assessment
Zoom in on specific pain points, understand how clients experience them, and determine how successful solutions will be measured.
Validation
Use experiments to test whether or not a proposed solution actually produces the intended outcome.
A product discovery project could include...
PROBLEM SPACE
SOLUTION SPACE
Segmentation
Identify the attributes that define your ideal customer profile. Understand how buyers differ from users.
Discovery
Record qualitative interviews in Dovetail to uncover your target customers' most frustrating pain points.
Survey
Program surveys in Typeform to understand how well current solutions perform and how future solution success will be measured.
Ad Response
Spend test budgets as low as $2k on platforms like LinkedIn, Google, and Facebook to understand which solution value props resonate.
Landing Page
Quickly build product pages with no-code tools like Webflow to quickly collect qualitative and quantitative feedback.
Prototype
Build mockups in Figma to solicit feedback from customers and understand reactions before coding a single line.